DIA at Sydney Design

Design Institute of Australia


In 2007 the NSW branch of the Design Institute of Australia launched its Top 10x10 Designer Talk series as part of Sydney Design 07. Each year, the continuing series provides an opportunity for established and influential designers to share their knowledge and experience with an audience of practicing designers and those interested in the design industry.

In 2008, Peter Campbell DIA Fellow, was one of nine presenters at 9x9, each sharing the 9 greatest influences that got them where they are today in their creative businesses.

In 2009, the DIA invited Peter to design the logo for 7x7, in which leading designers from 7 disciplines presented their top 7 future industry trends and predictions.

Peter's photographic solution was both powerful and evocative, providing the event with an unusual visual starting point to a fascinating event.