Growth strategy

MI Engineers


MacDonald International is a civil construction and engineering consultancy which, for 25 years, has specialised in cost engineering, estimating and contract administration. 

The CEO and Directors were looking for a brand refresh that would reflect the consolidation and growth of the company's operations across Australia, and in Auckland and Manchester (UK). A full repositioning and rebrand was recommened in order to project a clear message of product leadership, customer intimacy, knowledge, innovation and technology. 

The resulting brand strategy and design system, which includes the simplification of the name to simply MIEngineers, now reflects a leading contemporary, internationally focused Australian business.

Design Director: Lea Barnett
Creative Director: Peter Campbell
Designer: Chantel Bergamin